Coffee Selling tips for your business
- Offer 'on the go'/take-away coffee, especially if your outlet is in a high traffic location.
- Use strong point-of-sale material and signage to attract attention to coffee.
- Offer different (larger) sizes of coffee cups and use this to sell more coffee.
- Serve specialty coffees and be creative with special recipes.
- Build repeat business by rewarding customers for their continued patronage.
- Stay alert to special occasions and suggest a special coffee beverage for the moment.
 Your Staff
- Staff participation is the key to a successful promotion. Defining coffee themes, or using fun aprons to dress up your staff are ideas to stimulate their enthusiasm
- Get everyone on board by hosting a tasting session for employees, and discuss ways to "upgrade" customers from regular coffee to more profitable specialty coffee beverages. For customers who turn down a dessert , suggest a delicious coffee beverage instead.
- Train your staff to prepare and serve coffee with style and with a smile.
 Coffee specialties and promotions
- Use suggestive selling techniques. Pick your favourite recipe of the week and suggest it to all of your customers. Update your recipes regularly, or change recipes by the season!
- Describe what is in the beverage - syrups and toppings - and endorse them with your own quality rating.
- Use appetizing words like "rich," "smooth" and "delicious" when describing the beverage.
- Use a nice menu card for promoting the specialty coffees with the use of appetizing pictures.
- Feature specialty coffee beverages in both the beverage and dessert sections of your menu. Use signature names and appetizing descriptions.
- Promote coffee for different moments and happenings of the day (after work coffee, coffee for breakfast, coffee lunch, hot summer day coffee, winter warming up coffee).
 Serving instructions
- Use attractive cups, mugs or glasses and add a special flourish - like a twist of lemon peel alongside an espresso, a dusting of cinnamon on a cappuccino or a tall spoon for a Café au Lait.
- Ask customers for customized beverage orders - let them devise their own beverages! Mix it where they can see it.
Click here to read about our inspiring Recipes!!
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