 Consumer demand for specialty coffee and specialty coffee drinks is a significant trend that is positively impacting the coffee industry worldwide. Entrepreneurs who serve coffee can offer guests an excellent and surprising cup of coffee, rather, a coffee experience. Here are some tips that will enable you to not only serve better coffee but will also help you make more money from your coffee service. To be inspired take a look at our recipe section.
Coffee Selling tips for your business
- Offer 'on the go'/take-away coffee, especially if your outlet is in a high traffic location.
- Use strong point-of-sale material and signage to attract attention to coffee.
- Offer different (larger) sizes of coffee cups and use this to sell more coffee.
- Serve specialty coffees and be creative with special recipes.
- Build repeat business by rewarding customers for their continued patronage.
- Stay alert to special occasions and suggest a special coffee beverage for the moment.
 Your Staff
- Staff participation is the key to a successful promotion. Defining coffee themes, or using fun aprons to dress up your staff are ideas to stimulate their enthusiasm
- Get everyone on board by hosting a tasting session for employees, and discuss ways to "upgrade" customers from regular coffee to more profitable specialty coffee beverages. For customers who turn down a dessert , suggest a delicious coffee beverage instead.
- Train your staff to prepare and serve coffee with style and with a smile.
 Coffee specialties and promotions
- Use suggestive selling techniques. Pick your favourite recipe of the week and suggest it to all of your customers. Update your recipes regularly, or change recipes by the season!
- Describe what is in the beverage - syrups and toppings - and endorse them with your own quality rating.
- Use appetizing words like "rich," "smooth" and "delicious" when describing the beverage.
- Use a nice menu card for promoting the specialty coffees with the use of appetizing pictures.
- Feature specialty coffee beverages in both the beverage and dessert sections of your menu. Use signature names and appetizing descriptions.
- Promote coffee for different moments and happenings of the day (after work coffee, coffee for breakfast, coffee lunch, hot summer day coffee, winter warming up coffee).
 Serving instructions
- Use attractive cups, mugs or glasses and add a special flourish - like a twist of lemon peel alongside an espresso, a dusting of cinnamon on a cappuccino or a tall spoon for a Café au Lait.
- Ask customers for customized beverage orders - let them devise their own beverages! Mix it where they can see it.
Click here to read about our inspiring Recipes!!
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