 Taste is a matter of personal preference, and this is certainly true when it comes to coffee. The consumers of each country require different characteristics in their daily cup of coffee. They may like, for example, a strong or, equally a somewhat milder flavour. Such differences in taste may even occur within the same country at a regional level. Our Coffee specialists carry out a lot of research into taste in countries where Douwe Egberts sells coffee or is intending to launch it onto the market. By doing this, Douwe Egberts obtains a lot of information regarding the habits and preferences of the consumers, resulting in better adapted coffee blends to the consumer taste.
To produce the desired flavour, various coffee varieties are blended together. The principal aim in blending coffee is to arrive at a flavour and aroma, which can be continually reproduced. The blender uses recipes, which have already proven that they meet the taste criteria of a certain region. Coffee is a natural product, and given that the quality of the harvest is unstable, the recipes for blends must be regularly adjusted. It goes without saying that the preparation of a blend is a true art.
Through its policy of flexible blending, Douwe Egberts can guarantee a certain taste profile of each of its products.
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